You may have been in a store sometime in the last few days, or seen a story on the news, and discovered that there’s a shortage in toilet paper. Amid the outbreak of the latest Coronavirus incarnation, COVID 19, a public panic over toilet paper found fertile ground in social media and has since spread faster than the virus itself. The shelves are empty everywhere. People have been seen in big box stores with mountains of toilet paper in their carts. The more pictures and stories showed up on social media, the more shoppers rushed to the stores to stock up on toilet paper. Fueled by fear, people fight each other over the last package.